New small car from Mitsubishi will be just a Mirage in U.S

Mitsubishi will launch the Mirage, a new small car Taking a plate invisible to the U.S. since 2002, in the North American market in the first quarter of 2013, published by the automaker benefit annual presentation on Friday. The car will be sold in Canada, but sales in the U.S. are still "in progress" at its headquarters in Cypress, Calif. So why would Mitsubishi, whose merchants are hungry for a new product for the Eclipse Spyder, Endeavor, and were killed last year, does not bring out something fresh? Marketing budget, for a. A redesigned Outlander mid-size crossover is out until next summer. Early vehicles could extend too close an already tight budget too thin. Another problem could be the product itself. The Mirage is designed to be affordable, efficient basic transportation for the masses to rise by Mitsubishi in developing economies in Southeast Asia. It is assembled in Thailand. It is also very small. 146.1 cm and 65.6 cm wide, the Mirage in Thailand last month, a similar size as the Chevrolet Spark to be released this summer. He also more than a foot shorter than the Kia Rio and five-door compact car Ford Fiesta in configurations. According to the market, the Mirage is driven by a 1.0-or 1.2-liter three-cylinder engine with a continuously variable transmission directing power to its 14-inch wheels. The Mirage-segment depression is just beginning to emerge in the U.S. market, too. And then there's the price. The Mirage has to be affordable if it is not cheap for U.S. buyers to consider it any kind of reasonable volume. But its price is too low, and dealers may have difficulty in a decent gross. Whatever expect it to be absolutely certain that if a new Mirage is an illusion to learn.